Pricing For WhatsApp Business API Based On Conversation

How Does The New Pricing Model Work?

Starting June 1, 2023, WhatsApp will update its conversation-based pricing, affecting businesses using the WhatsApp Business Platform.

• Service (User-initiated) Conversation-  Where users reach out to the business regarding support and general queries.
• Business-initiated Conversation-   Where business will deliver Notifications or broadcast messages.
  We now have three different categories of templates . The pricing will depend on the type of template you are using for the broadcast/notification.
  All your existing WhatsApp template messages were migrated into 3 brand-new template categories called
• Marketing : Promote your products or services effectively through business-initiated conversations.
• Utility : Boost your business with transaction-related messages, such as purchase notifications or billing statements, delivered directly to your customers who have opted in.
• Authentication : Elevate security by initiating conversations with one-time passcodes for user verification. Perfect for account registration, account recovery, and addressing security concerns.

Note: These conversations are measured in 24-hour increments, or "sessions", that start whenever the first message from a business is delivered.The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of a user message (user-initiated).

Important points to remember :

•   Charges for conversations are based on the user’s country code. 
•  The charges will be different, depending on who initiated the conversation. (the business or the end-user).

Will anything be free?

• First 1000 service (user-initiated) conversation messages per calendar month will be free.
• If a user initiates a conversation using 'Click-to-WhatsApp-Ads' or 'Call-To-Action-Buttons' in Facebook ads will not be charged and the current validity will increase from 24 hours to 72 hours. This means that you will be able to communicate with your users for 72 hours. and the entire conversation is still counted as one single conversation.

Conversation fee

Charges will be calculated based on the end user's phone number.

Cost per conversation in USD, effective June 1, 2023