In recent years, advertising on Facebook has become more and more popular. Because it is an effective marketing channel to help reach millions of potential customers according to your or your business’s needs quickly. However, with many strict policies of Facebook, increasing the efficiency of the closing ratio will also be difficult. In the following article, Fchat will reveal to you some secrets to increasing the closing ratio from running Facebook ads through the free Facebook Chatbot. Stay tuned for more details about chatbot Facebook ads below!
What is Facebook Ads? What is Facebook Chatbot?
Facebook Ads is a form of display advertising that is delivered to automatically targeted users based on their demographics, interests, behaviour, geographic location, etc. Facebook Ads is available for everyone who does not violate the advertising policies set out by Facebook. Accordingly, businesses and individuals wishing to advertise their products, services or brands need to pay a certain fee for their advertising samples to be displayed at specified positions on the social networking site Facebook. .
Facebook Chatbot (also known as Facebook Chat Box or Facebook Bot) is a small program that works inside another big messaging application which, in this case, is Chatbot Facebook messenger. Once installed, the Facebook Chatbot can automatically interact with users, allowing website visitors to access a range of different services.
>>> More: HOW TO CREATE FACEBOOK CHATBOT FOR YOUR ONLINE BUSINESS PAGE
Why not use Facebook Ads alone?
Currently, the cost to run ads to reach customers is very high, but the closing ratio from ads is very low. Simply running Facebook ads will lead to many shortcomings that businesses have not anticipated. Specifically:
Forget to take care of old customers
The cost of acquiring new customers is much higher than taking care of old customers, so retaining old customers becomes extremely important. However, 90% of running Facebook ads today are aimed at finding new and potential customers, but neglect customer retention.
According to the above statistics, customers leave a brand not because of the product they bought, but mainly because of the quality of service they receive. Therefore, retaining old customers and finding new customers are both important, but if businesses keep old customers, they can save costs on finding new customers and boost revenue at the same time.
Limit the search for potential customers
Facebook increasingly restricts users' access to Fanpages. Look at the interaction for each post you’re posting recently, isn’t there a clear decline?
Advertising is only temporary and does not nurture customers. If you only rely on ads then you will have to pour a lot of money into it, because stopping the ads will reduce the amount of Page interaction immediately.
Users are losing faith in Facebook ads
Currently, there are a number of online sellers who have been discovered to be selling fake and poor quality goods, causing many consumers to lose faith in Facebook advertised products. Therefore, users gradually lose trust in ads on Facebook.
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Facebook Chatbot - The secret to increasing the closing ratio from Facebook Ads
Currently, the cost to run ads to reach customers is very high, but the closing ratio from ads is very low. So how to advertise more effectively?
As you also know, free Facebook Chatbot is currently an extremely useful application and is favoured by many businesses. Facebook advertising on the Fchat Chatbot platform - a marketing model and useful solution you should not ignore. Combining Fchat Chatbot with Facebook Ads will make the perfect combination, helping businesses save 50% of business costs, optimizing x2 profits.
Support old customers, approach new customers
90% of businesses only stop at closing the sale without taking care of customers. Customers who are not regularly reminded will immediately forget about the business and they easily go to another brand to look for new products.
Facebook Ads Chatbot, by sending information about businesses, products, promotions... to customers automatically according to a preset script, will help your business take care of old customers while approaching new customers.
>>> See now: How to create a chatbot on facebook in 2021 here
Reach and capture the attention of customers effectively
The fastest way to reach customers and make them pay attention to your products today can only be Facebook ads. Combining Facebook Ads with Facebook Chatbot will help you easily classify and reach all customers who have inboxed and commented on Fanpage without any cost. From there, the Facebook Page Chatbot will surely reach 80% of the right audience through promotional announcements or new product information.
Improve customer retention
Facebook Chatbot can act as a professional consultant, supporting customers 24/7 any day or night. Whenever customers inbox, they will also receive support from the chatbot. Therefore, customers’ impression of the brand will also be improved.
Facebook Ads increase brand awareness, while Facebook Chatbots increase customer retention. Therefore, the combination of Chatbot Facebook ads with Facebook ads perfectly promotes the goal that your business is focusing on, something that you should not ignore.