Chatbot is a professional salesperson who will serve customers according to what you have instructed. With a facebook chatbot, you will easily greet users as soon as they approach the Facebook Fanpage, answer questions, introduce products and even close orders. Chatbot works stably 24/7, doesn't stop working suddenly, doesn't do what you mean (if installed correctly) and doesn't let emotional factors affect work.
Using chatbot messenger for sales
Chatbot Messenger also helps improve sales for your business in the most amazing ways:
- Chat with customers and convince them to make quick purchasing decisions.
- Remind customers of abandoned orders.
- Send personalized messages.
- Suggest customers to buy more times and buy larger orders.
Simply put: if the facebook chatbot is in sales - then the chatbot is a vehicle to connect thousands of buyers with sellers with great interactive experiences. There are many types of free chatbots that support sales such as:
- Help customers easily find the information they need (products, answers to questions, ...) according to pre-set message scenarios.
- Guide customers through different products, and recommend the most suitable product based on their interaction with the chatbot.
- Follow up with customers to see if they like your products, send requests for customer reviews. From there they have data to attract more new customers.
>>> Use Free chatbot now!
8 Best messenger chatbots that engage customers
An intelligent chatbot can answer 80% of customer inquiries and requests, thereby classifying and forwarding it to real employees to optimize sales consulting. Here are 8 simple but effective ways to help you increase sales with Chatbot messenger.
1. Encourage customers to make early purchasing decisions with Discount Codes
Using coupons is a great way to encourage customers to come back to buy from you, and every time they need something to buy something - they remember you again. If you have doubts about the effectiveness of coupons, here are the statistics that might change your mind:
- 97% of consumers look for deals when they shop.
- 32% of online shoppers prefer to receive a discount code on their smartphone.
- More than 30% of shoppers use their discount code within 24 hours.
(Stats from statista.com)
That's why you should build a promotion strategy with discount codes for guests combined with chatbots. You can combine the construction of discounts based on membership tier such as bronze, silver, gold, diamond members, etc. Each membership level will have different discounts increasing gradually.
For example, you can send a message with a discount code like this:
Dear Mary, you only need to complete 1 more order over 10$ to become a Gold Member of XYZ Shop. XYZ Shop sent me a 20% discount code for orders over $50 to make your shopping happy! Or you can also send a discount code on the occasion of a guest's birthday to increase personalization.
Combining chatbots with discount codes helps you quickly convince customers to buy and gain loyalty from them. At the same time, they are also influential in branding and finding new customers to your brand.
>>> You might need: How to create and Send coupon codes to customers
2. Customer interaction at touch points before, during and after purchase
Consumers prefer brands that use personalized messaging, providing a good experience for them throughout the shopping journey. So why don't you use a chatbot to interact with them at the touchpoints before, during and after the purchase? Make them feel they are valuable to your business and that you are giving them a warm welcome.
The hardest part of your job is welcoming and selling to customers the first time. Then you need to get them to come back and keep buying your product. In a time when conversational relevance and personalization will lead to a great customer experience, chatbots are a powerful tool. From the first greetings, to clever leads to direct customers to view products and buy; Sending messages to inform customers about delivery status, thank you, ask for feedback or send a special message to customers,... all are done automatically and accurately with the help of chatbot.
3. Navigate customers from comments to inbox
Did you know, people who have commented on the sales Fanpage expect to receive a response within 24 hours. If your customers get a quicker response from your competitors, it almost means you've lost a potential customer. Why let them wait 24 hours when you can instantly interact with customers with chatbots.
Start by identifying customer comment scenarios. You will set up different scenarios for promotional posts or normal posts on Fanpage. And no matter what the content of the comment reply is, the ultimate goal is to direct customers to the inbox so that you can communicate and convince them more easily.
And when customers start chatting with your chatbot, give them something interesting to convert them into your lead. Be it a coupon, or a simple quiz to discover their taste and style. From there, recommend really relevant products based on their behavior when interacting with the bot.
Then, for the relationship between you and these customers to be sustainable over time, salespeople need to continue to interact with them more, continue to be personalized care and guidance content. more, more specific.
>>> Immediately use the auto-reply to comments and direct customers to the chat box: How to Automatically reply to comments and inbox
4. Upsell and Cross-Sell
One statistic shows that 10-30% of e-commerce revenue comes from upselling and cross-selling to customers. You will implement upselling and cross-selling tactics based on customer preferences. Chatbots today can completely suggest products that customers may want to buy more without forcing them to search. You can set up a chatbot to suggest customers to buy lipstick with lip balm, customers who buy yellow shoes may prefer a bag of the same color.
The secret to effective upsell and cross-sell with chatbots lies entirely in understanding your customers based on the available data (messages back and forth, purchase history, total amount purchased, etc.). ..). So besides the chatbot, you should combine the use of a sales management tool on Facebook to be able to exploit this data and use the chatbot most effectively.
5. Remind customers of their unpaid cart
75.4% is the number of people who make a purchase but then leave without paying (source here). For e-commerce stores, every abandoned cart is an opportunity to make a sale.
For example, let's say you have 50,000 monthly visitors to your website and each transaction is worth $50 on average. Your conversion rate is 1%, which means you have about 500 monthly customers. If you increase your conversion rate by another 0.25%, you will earn another $5,500 million per month or $70,000 per year.
And this is how chatbots help you do this. A small study showed that if there is 1 message sent by Messenger reminding customers to abandon their shopping cart, they are 13%-20% more likely to complete the order and generate 4 times more revenue. compared to email. Overall, abandoned cart reminder messages via Messenger have the following advantages:
- Open rates are higher than emails.
- The click-through rate is much higher and the clickers won't leave Messenger.
- Give your customers a personalized way to communicate with your brand. Plus, you'll learn why they abandoned their cart and fix it.
- Customers are sure to see your message notifications (no Spam or Ads folders like emails). Outgoing chatbot messages will go directly to Messenger and be easily seen by customers.
6. Turn Chatbot into a guide to answer guests' questions
Why not turn your chatbot into a guide to help customers easily learn about your products? Customers don't always know where to go to find the information they need. And this is your chance to strike up a conversation with them when they need help and boost your sales.
83% of online shoppers actually need help completing an order (*). Most of them expect help within minutes. If they can't get help, they'll probably be patient enough to keep buying from you or go somewhere else (specifically to your competitors).
By providing help instructions whether it's explaining product benefits or answering customer concerns, you can satisfy them in no time. Chatbot helps you do this with the ability to respond by keywords. When a guest asks about "price" or "cost" -> the right answer will be sent to the guest, same goes for other keywords. That leads to a much higher sales potential and boosts customer trust.
7. Help Customers View Products and Order Now with Chatbot
Normally, when consulting sales on Messenger, sellers often send product/collection links for customers to click and view information. These links will direct visitors away from Messenger and to the website or album on Facebook. And you may have lost customers right at these times.
The link may be broken, or it may take too long to load. Customers come in to view the products and then exit without texting back. The trick here is to let customers make purchases while chatting on Messenger with the help of chatbots. Viewing products - Purchasing - Tracking orders - Reviewing after purchase are all automated with thousands of customers.
8. Separation of message content for each small group of customers
Instead of sending bulk messages with the same content to all your customers, you can split text messages to test and improve efficiency. With the same main message, different ways of expressing it will bring different interactions from customers. Customer grouping can be random. For example, you have a customer file of 1000 people, compose 4 content, each content for 250 people to see the result of which message is the best. Think of this as running A/B testing campaigns.
>>> See more about how to classify customers by tags here!
Or you can separate 2 different content, 1 for male guests, 1 for female customers to achieve greater efficiency. Some suggestions that you can consider when analyzing for testing such as:
- Words call to action. For example: Which call to action makes customers click more: Buy now or View details?
- Price: 50% off or Half price more popular?
- Purchase order: even changes in the buying and selling process cause different conversion rates.
Those are just a few ideas to get you started, doing content analysis and performance reviews will help you figure out what's best for your customers.
Chatbot is not only a salesperson, but also an extremely useful tool in supporting and bringing your products closer to customers. Therefore, no matter what size your business is, you should immediately own a smart chatbot with many features to help you optimize your business. And the cost to use the Messenger Chatbot tool is not high. You can even connect your fanpage with the free fchat chatbot!